Strategy with a pulse.

I'm Helen Hartley, founder of HellaCoach. I'm a business analyst, a qualified Advanced NLP Practitioner and coach, and a certified TetraMap facilitator — which means I can work on your operating model in the morning and your team dynamics in the afternoon, and have both point in the same direction.

As an analyst I look at process, value stream, people and technology, and I hunt for blockers, bottlenecks, over-processing and confusion. I bring what I find to life visually, so everyone can see the same picture, then carve out a way forward with real clarity — including procuring a new system or embedding a new process if that's what's needed.

As a coach and NLP practitioner I work on the other half of the equation: how people talk to themselves and each other, how they handle change, and how they turn insight into action. Nothing transforms if the humans aren't with you.

I've led at scale as well as advised: Lead Business Analyst across hospital groups, universities and global consultancies, Scrum Master on agile delivery teams, and mentor to apprentices and associate BAs finding their feet. That's the ground my leadership and team coaching stands on — I've done the job, not just read about it.

I work nationwide and internationally, online or in person, with everyone from individuals to international companies — and a lot of public sector and voluntary organisations along the way.