Business analyst coaching · Interviews · Contracting

You can do
the BA work.
Let's make sure
the panel sees it.

I'm Helen Hartley, a lead business analyst. I've sat on BA interview panels and watched candidates with amazing CVs come up short under questioning. I coach BAs getting ready for interviews, stepping up to senior roles, or going contract, so your experience lands the way it should.

I've delivered change inside public services and large organisations, so I know how change can break down. I also run team away days, and coach people one-to-one who simply want someone in their corner while they work out the next step.

Delivered change for Manchester City Council, the NHS, Barnardo's and AstraZeneca

Not a BA? One-to-one coaching · Team away days

Helen Hartley, founder of HellaCoach
Transformation •Business Analysis •TetraMap •NLP •Leadership •Change Management •Facilitation •Team Performance •Psychological Safety •Service Design •
Transformation •Business Analysis •TetraMap •NLP •Leadership •Change Management •Facilitation •Team Performance •Psychological Safety •Service Design •

Two ways
to start.

Pick the one that sounds like you. Neither commits you to anything.

For organisations

Your team is under pressure and delivery is slipping

Roles are blurry, people are talking past each other, and the change is not landing. A facilitated away day, or a piece of analysis work to get everyone moving the same way.

For individuals

Something needs to change and it starts with you

A career decision, an interview you want to win, or something outside work that won't shift. One-to-one coaching, at your pace, online or in person.

Four disciplines.
One joined-up way of working.

Most consultants fix the process or the people. Real transformation needs both, at the same time.

The process isn't working

Business Analysis

Process, value stream, people and technology. I find the blockers, bottlenecks and confusion, make them visible, and hand you a roadmap from where you are to where you want to be.

The team keeps talking past each other

TetraMap®

Nature as a metaphor for communication. People stop wrestling with each other, start delivering together, and finally understand why the same meeting goes badly every time.

People are stuck in old habits

NLP coaching

A map for the mind. Mindset resets and language tools so your people can flex, absorb change and solve problems without friction.

Nobody's sure who decides what

Leadership and team coaching

For leaders stepping up and teams under pressure. Built on years leading BAs, delivery teams and apprentices, so it's practical, not theoretical.

Individuals → international

Any size of organisation

Lead BA

Hospital groups, universities, global consultancies

Nationwide & online

Delivered in person or remotely

Client story: Manchester City Council & Barnardo's

“The team benefited immensely… the impact of this training was far greater than we would have expected. Staff felt relationships between the multi-disciplines saw immediate improvement and continued to evolve positively post TetraMap Training.”

Nicola Bailey · Early Years and Family Hubs Localities Manager

The challenge

A multi-disciplinary team across public and voluntary sectors, with unclear roles, poor flow and confusion about how they delivered together for children and families.

The work

A one-day facilitated TetraMap session away from the workplace. Fully immersive, independently facilitated, focused on communication preferences and team function.

The outcome

A more cohesive, productive team, an increase in referrals, a more developed multi-agency response, and a national Innovation Award for Reforming Public Services.

★★★★☆ 4.1 on Trustpilot6 reviewsRead them

Know where you want to get to? Let's build the road.

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